The organisers of the 2010 Rowing World Champs are looking to surpass all previous events; at least with their promotional tool. They have launched the RowBox in the Hamilton CBD on Tuesday. It is a retractable 20-foot container with four rowing machines connected to a display of Lake Karapiro. CEO Tom Mayo says they are taking the container on a three month world tour. Mayo says no one has ever done anything like this in rowing before, and they've just handed out a magazine and said "come to our country". Tuesday's inaugural race saw Mahe Drysdale victorious, followed by Emma Twigg, Rowing New Zealand President Lesley Milne and Hamilton mayor Bob Simcock. Read More About RowBox launched in Hamilton - April 2009
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